Coupon & Deal Blog

There was a time when it came to networking or branding one’s business that the “business card” was de riguer. You had to have one, or else others simply would not take you seriously. These days there are many who would argue that printing one’s company name, logo, and contact info on a little card (or calendar, mug or whatever else) is outdated and obsolete. After all, there is an iPhone app put there that will allow two people to trade contact info simply by bumping there two iPhones together! Who needs a silly little card? I would argue however, that that line of thought is shooting oneself in the foot.

You see no matter how important the web and smartphones are to some people, there are just as many out there who relish are more old school approach. Yes, there are probably many a 25 year old out there who consider the business card to be a dinosaur relic. However there are many a 45 or 55 year old who don’t, and I’m sorry but it’s usually the 45 and 55 year olds who have the money.

Think about it this way: when trying to network with someone for the first time are you really going to force them to go through the annoying step of tip tapping your contact info into their phone rather than just handing them a card? Let’s assume they actually follow through in doing so, are they going to remember who Joe Blow is when they scan their phone’s address book three weeks later? There is a good chance they won’t. However if they see that card, with the company name and logo, they will know exactly who you are!

Having personal or company promotional items printed up isn’t even expensive. The cost is actually beyond reasonable, it’s nominal. The price is just a fraction of what it was even just a few years ago due to technological advancement. Using these Vistaprint coupon codes, which offer 50% off of most products, and the price gets even better!

Networking and building a brand is about getting one’s name out there, in as many ways possible. As for the discussion as to whether business cards are obsolete, well they will only be obsolete when nobody asks for them any more. We haven’t reached that point yet. Not by a long shot.